Case Study: JT Forbes Renovations

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 After five years in business, JT Forbes Renovations had built an excellent reputation with a 90% quote-to-job conversion rate and zero disgruntled clients. However, the business was operating entirely "in Jason's head" with no systems, digital presence, or scalable processes.

JZA's business health report revealed critical issues: unpaid change orders, consistent underquoting, subcontractor overpayment, and excessive material over-ordering were creating profit leaks of $1,500-$4,100 per project, representing 19-51% of revenue lost to inefficiencies. 

With only paper records, memory-based tracking, and capacity limited to one project at a time, Jason was working as a skilled tradesperson with clients, not running a scalable business.

The cost of doing nothing

• Continued profit erosion
• Inability to grow beyond $8K monthly revenue
• Legal exposure from unverified subcontractor WSIB coverage
• Eventual burnout from working harder to make less money.

JZA's Business Health Solution + Digital Marketing Infrastructure

The Jonny Zane Agency implemented a comprehensive transformation strategy combining operational systems with digital presence:

• Business Operations Assessment: Conducted detailed benchmark analysis across 10 critical business categories, identifying specific profit leaks and creating a prioritized 6-month roadmap.
• Quick Win Implementation: Developed change order templates, pricing calculators with proper overhead allocation, WSIB verification protocols, and QuickBooks job costing systems to immediately stop profit bleeding.
• Brand Development: Created a professional brand identity and messaging ("Transforming Spaces. Exceeding Expectations") that resonated with Central Ontario homeowners while reflecting Jason's authentic contractor voice.
• Digital Presence Launch: Built a complete website, created and optimized his Google Business Profile, and established social media accounts
• Content marketing: Implemented a blog strategy, social media calendar, and case studies, all emphasizing local expertise and accessibility.
• AI & Automation Roadmap: Identified specific automation opportunities for quote follow-up, lead intake, review requests, job cost analysis, and intelligent scheduling to scale beyond one-project capacity.